SNV Netherlands / WASH Campaign
Mazingira Safi, Maisha Bora.
A Clean Environment, A Better Life.
SNV Netherlands commissioned Fixer to design, develop and deploy a localised Kiswahili campaign to support the UN WASH SDG Programme in the Arusha and Shinyanga Regions of Tanzania.
The campaign aimed to support the enforcement of sanitation laws, promote municipal sanitation services and trigger behavioural changes like unsafe emptying practices into pit latrines. Through these efforts, we worked to improve hygiene at the household and community level.
In collaboration with local government authorities and civil society groups we used a range of communication tools like branded merchandise, industrial theatre, animated content, infographic posters, and edu-comics.
What We Did
Strategy
Concept & Campaign Development
Campaign Strategy
Focus Groups & Insights
Branding
Edu Comic
Guerilla Marketing
Animated TVC
Results
Media
The programme contributed to achieving access to safely managed sanitation and improved hygiene behaviour for 200,000 and 160,000 people respectively in peri-urban/urban areas of Shinyanga and Arusha municipalities/cities. It is a multi-country programme that works with municipal governments to develop inclusive, safe and sustainable city-wide sanitation services
Notable awareness, attitude and behavioural change across the target audience in 2 cities.