VODACOM: SISONKE SIYA WINNA
Two South African Footballing Icons. Two Street Motoring Legends.
Kaizer Chiefs and Orlando Pirates are without dispute the two most iconic football brands in South Africa if not on the continent, although they have long standing rivalry both teams share the same FOS Sponsor in Vodacom, Mzansi’s leading cellular network.
Fixer was approached by Vodacom to rebuild two show piece (branded) vehicles, a Toyota Corolla RSI (Rounder) for Chiefs and an E30 BMW 325i (Gusheshe) for Pirates.
The entire build process was documented from start to finish, and used as content marketing, driving fan engagement and competition entries. Base cars were procured, stripped and rebuilt from scratch as resto mods. Meticulous attention to detail was given to bringing through branding from each of the clubs across the cars detailing: – paintwork, interior and tech.
ORLANDO PIRATES
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HANDOVER
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ORLANDO PIRATES 〰️ HANDOVER 〰️
These vehicles were used as prizes for a national campaign to drive fan engagement and leverage Vodacom Sponsorship rights. The campaign was a celebration of South Africa culture, pairing two of South Africans biggest clubs with two South African street legends.
KAIZER CHIEFS
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HANDOVER
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KAIZER CHIEFS 〰️ HANDOVER 〰️
PRIZE HANDOVER
The campaign surpassed all targets both in terms of entries and reach.
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The campaign surpassed all targets both in terms of entries and reach. 〰️
100 936
Youtube Views *
1 061 400
Youtube Impressions *
1.1 Million
Competition Entries **
* via partner channels (Liberebil & LA Customs)
** via Openfield Marketing & Vodacom
What We Did
Strategy
Campaign Ideation
Concept & Campaign Development
Custom Vehicle Builds
Project Management
Production
Content Creation