WAVE INNOVATE: NANOWAVE MASK
During the Covid-19 Pandemic technology-based start-up Wave Innovate commissioned Fixer to rebrand market their flagship product, the Nano Wave Mask.
During the Covid-19 Pandemic technology-based start-up Wave Innovate commissioned Fixer to rebrand and market their flagship product, the Nano Wave Mask. Unlike other masks the Nano Wave had a two-way value and was made from performance “Nano” foam for all day wearing comfort.
The process involved a full product and packaging rebrand, a website relaunch along with developing a content marketing and sales strategy. This was executed via producing a high production value TV Commercial and Stills Shoot to drive both brand awareness and turbo charge sales.
1 000 000
Ultimately and across the campaign, just over 1 million Nano Wave Masks masks were sold via resellers, the Dischem group and directly via the Nano Wave online store. This was an exciting project and encompassed a full 360 approach in taking a product to market and providing the marketing and branding apparatus needed to drive commercial success.
What We Did
Media
Branding
Strategy
PR & Partnerships
Campaigns
Content Creation
Website & Digital